Hey. I'm all FOR motorcycle safety, and I wish these folks all the best. But come ON, people! It looks like you're handing out "Employee of the Month" awards! They're actually launching a new DVD series, and the first disk focuses on how to remove the helmet from an injured rider.
“The DVD features footage of both road and off-road riders to remind us that safety is important wherever people ride. Additional segments focus on providing instruction on the correct way to remove various helmet types, something many riders would not be aware of.”
The Red Cross is involved, and that should boost publicity. Hopefully they'll have some better media kits available in the future.
Roost: FullNoise.
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